From: http://fromme-toyou.tumblr.com/tagged/cinemagraph
These would be amazing for an online ad campaign. This one in particular isn’t subtle but there are others that are absolutely eye-catching. Done classily … and it’ll be perfect.
I’ll try to give it a shot. Just need to get my hands on a DSLR that shoots video. Or any other camera with a wide aperture. I’ll post my results when I get to doing this.
(Source: p0sh)
Simply hilarious. I got a good laugh out of this one.
Another narrative that makes sense of itself in the end.
My goal in life. Intern, Designer, Art Director (?), Associate Creative Director, Creative Director, Executive Creative Director, Chief Creative Officer.
(via brianafahey)
Short film. Narrative. This one in particular is quite pretentious. I love it though. I bought it completely. You can deconstruct this advert and rationally argue on whether it is an effective message or not … but it wouldn’t matter anyways. This is the power of narratives and it works so well for this type of product. We’re story telling creatures, really. This just drives home the point.
This video contextualizes what exactly is going on here with the 3D billboard. First, it’s not that large. Second, it’s not that high. Third, it’s by an underground station and so it’s not by a highway. In this case it’s much more effective than I anticipated. It’s not something you see whilst driving to your destination. You walk past it. You wait at a bus stop next to it. And best yet: you interact with it.
Someone is going to make a big deal about the environmental impact of throwing away / littering all those 3D glasses after one use. Oh well.
Great Britain’s first 3D Billboard
Naturally, it promotes a bra!
- Jens
(Source: openmindeddk)
An oldie (uploaded on to YouTube ‘08) but since I’m a 49ers fan this one is particularly amusing. One being because I hate the cowboys and it’s always great to see them mess up a play (Alex Barron v. the Redskins anyone?) and two being because this one hits close to home (Jimmy Raye v. the Seahawks, anyone?). Great narrative, resonates well with whoever watches football and has to make up excuses for bad plays (read: everyone that watches football).
From an ad agency in Poland, Change Integrated, comes a delightfully witty print advert. At the price of being Captain Obvious this advert does well in using one image to exercise two different symbols with the product being responsible for this duality of meaning. But you already knew that intuitively.
Oh, is this an ad war of the PC v. Mac, Verizon v. AT&T, Audi v. BMW variety? Interesting that the Kindle cheerleader is such a, well, queen bee. But who am I kidding? I secretly love that. I wonder if the rest of the audience will?
Looks like AdFreak had the same idea I did too.
DIRECTV NFL Sunday Ticket
I’m a huge fan of the new DirecTV NFL Sunday Ticket ads. This one in particular is hilarious. Sure some may argue that these ads are a tad controversial in the sense that they homogenize and perpetuate what can easily be perceived to be the negative stereotypes of each particular home town (Green Bay, Dallas, New England, and in this case New Orleans) but honestly those who think so need to go out more. It’s targeted to the exact audience who frankly could care less.
Oh — and is this another narrative? Score! Also: expect to see more and more of these DirectTV adverts. According to the WSJ, DirecTV just plopped down $100 million on this campaign which features 9 television ads and a 40-page insert (???) in Sports Illustrated.
At the tail end of last year Geico introduced yet another advertising campaign: ‘Rhetorical Questions.’ What’s interesting to note is that this campaign runs simultaneously along side their other campaigns as yet another storyline. They all center around the fact that switching to Geico can save you 15% or more on your car insurance but they take different ways (narratives, hard facts, humor) to drive that point. An interesting strategy, this one headed by the Martin Agency.
Bird in Hand
At the tail end of last year Geico introduced yet another advertising campaign: ‘Rhetorical Questions.’ What’s interesting to note is that this campaign runs simultaneously along side their other campaigns as yet another storyline. They all center around the fact that switching to Geico can save you 15% or more on your car insurance but they take different ways (narratives, hard facts, humor) to drive that point. An interesting strategy, this one headed by the Martin Agency.
Volkswagen | “The Letter” Just a hilarious little story here that’s predictable… but only if you’re pretentious. I loved every minute of it. It’s an actual narrative that even requires decent acting, which, in my opinion is nailed down perfectly. Love the characters and love VW’s twist in the end. But a golf gti? Really now?
Hilarious ESPN commercial that not only touts its upcoming coverage of College Football but I’m sure raises the profile (at least awareness?) of Ole Miss. I wonder what the conversation was like with Ole Miss’ PR department when this idea was pitched to them. In any case it’s funny, lighthearted, and does well in tapping into a variety of different social themes. Do I smell a narrative? Ah but it’s one that mixes reality with a manufactured and positive spin. Hello Mr. Effectiveness!
my name is tim nguyen. i am an advertising major at pepperdine university. i love art (rothko), the english premier league (chelsea), the NFL (49ers. . . unfortunately), and i also love ads.
my personal blog can be found at:
http://timothywin.tumblr.com
